This episode is all about 🎙️ #thrivinginAIera
Cern Basher is the founder and leader of the investment advisory Brilliant Advice, helping investors navigate disruption in the AI age. He started as a junior cross-country champion and then discovered the world of money and investing. Fun fact: Cern juggles five passports from his global journey (New Zealand, Canada, the U.S., and more).
In this episode, we deep dive into AI’s deflationary impact and Cern’s focus on preparing families for a low-cost, abundant world - enjoy!
-Axel
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Episode Takeaway and Action Plan
Watch and download the episode on YouTube
Episode Highlights:
[00:00:00-00:12:00] Dot-Com Lessons
[00:12:01-00:17:00] AI leads to Deflation
[00:17:01-00:22:00] Prepping in a Deflationary World
[00:22:01-00:28:00] Capitalize on Human Contribution
[00:28:01-00:33:00] Elon's Ecosystem… beyond earth?
[00:33:01-00:39:00] Rethinking Money in the Age of Abundance
[00:39:01-00:45:00] Advice for the Next Generation
[00:45:01-00:53:00] Mastery Over Money
[00:53:01-01:03:06] Let’s Adapt
Special Mentions:
Elon Musk, James Douma, Tony Seba
Tesla, Optimus, SpaceX, Neuralink, The Boring Company, xAI/Grok, Nvidia
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Episode Deep Dive and Action Steps
We don’t waste each golden nugget - below are 4 simple action plans that you can do right now
1. Build Reserves Now
Cern predicts AI will slash energy, transport, and labor costs toward zero, creating abundance but disrupting jobs. Stockpile capital to weather the transition… because it is coming fast! [link to Joe’s episode)
“AI’s driving costs to almost zero—amazing for abundance, brutal for jobs. Prepare now to escape the upheaval.”
Action Item: Cut one $10 takeout meal weekly to save $40/month. Open a free Schwab account to buy an ETF like SPY ($25 minimum). Join our Substack for free for more info
2. Master AI Tools—Stay Ahead of Disruption
Learn AI now (e.g., for learning, work) to stay relevant. AI-savvy workers will find new roles as jobs evolve, even if labor trends toward free.
“Embrace AI in every way—don’t fight it, or you’ll be left behind.”
Action Item: Spend 15 minutes daily with free AI tools like Grok (x.AI’s chatbot) to boost productivity (e.g., budget planning).
3. Redefine Success—Chase Impact, Not Jobs
“What do you want to be?”
“Ask: How can I improve the world? Impact, not jobs, is the future currency.”
Action Item: Journal for 5 minutes about a cause you or your kids care about (e.g., community volunteering). I would love to know your thoughts in the comments!
4. Invest in AI’s Winners—Diversify Smartly
Cern sees Tesla capitalizing on labor (e.g., each Optimus bot adding $1M to market cap). Blend AI stocks with real estate or crypto to balance risk in the transition.
“Tesla’s turning technology into trillions in market cap — join Tesla and other leaders in this space to ride the AI wave.”
Action Item: Take the price of 1 Tesla share immediately when your paycheck hits your bank account and buy a share in TSLA on Robinhood ($10 minimum) every month.
If you can, buy two shares in the month when TSLA is 20% below its all-time high!
