"He Who Has the Gold, Rules"
Most investors today think they own gold. They have ETF shares in their portfolio. They have a futures contract. They have a digital certificate that says, in fine print, that somewhere in a vault in London or New York, some fraction of an ounce of gold belongs to them.
But as David Beahm, CEO of Blanchard, reveals in this episode, there can be 30, 35, even more paper claims stacked on top of that single gold ounce! When everyone tries to collect at once—most of those claims evaporate. The only winner is the person holding the actual metal.
For over 50 years, Blanchard and Company has been doing something simple: they help everyday investors buy physical gold and silver, deliver it directly to their door, and buy it back when they’re ready to sell.
No middlemen.
No vaults you can’t access.
No counterparty risk hiding in the fine print.
Just metal in hand.
In this episode, it goes deeper than just “buy gold.” David unpacks:
a modern wealth strategy that eliminates your dependence on banks, depositories, etc.
Is it too late to buy gold at these prices? What about silver?
why are Chinese solar manufacturers—the largest buyers of silver on the planet—suddenly bypassing commodity exchanges entirely and going straight to the mines?
The answer to that last question alone is worth the entire episode. Enjoy.
Be well & Stay safe,
Axel
Disclaimer: This podcast is for educational and informational purposes only and does not constitute financial advice. Always consult a licensed financial professional before making investment decisions.
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The Bottom Line
Why "Too Expensive" Is the Wrong Question
Yes, gold has had a great run. But look at what’s still on the horizon: unresolved geopolitical conflicts, structural inflation, AI-driven silver demand that hasn’t even fully hit yet, and a generation of retail investors in the United States who hold essentially zero physical precious metals compared to their Asian counterparts.
Even if US demand doubled, we are still in the early innings.
Physical gold and silver aren’t speculations. They’re insurance policies dressed in metal form. And in a world where:
Central bank balance sheets are exploding
Geopolitical tensions are at 30+ year highs
AI infrastructure is consuming silver faster than mines can produce it
Bank collapse risk hasn’t been this real since 2008
...the only question isn’t whether to own gold and silver. It’s how much, where to store it, and when to accumulate.
A $500 home safe changes everything. It eliminates the counterparty risk that kills most “gold investors” when a crisis actually hits. And it removes the psychological friction that causes people to panic-sell at exactly the wrong time.
Start small. Dollar-cost average. Hold at home. Sleep well.
Prefer YouTube? Listen to the full episode here. Stop waiting for the “perfect time.” The experts say it’s now—if you know where to look.
Takeaways + Action Steps
The 5-15% Rule—The Perfect Portfolio Insurance Allocation
People think precious metals are either “all-in” or useless. In reality, they are an insurance.
The Optimal Allocation:
Conservative investors: 5-10% in precious metals (primarily bullion-grade gold and silver)
Moderate investors: 10-15% (mix of bullion and select pre-1933 collector coins for diversification)
How to structure it: 50% gold, 50% silver for first-time buyers; adjust later for personal preference
Why This Percentage Works:
It’s large enough to provide meaningful protection during stock/bond crashes (which can be 20-50% declines)
It’s small enough that you’re not betting your entire future on metals
During crisis periods (like 2008-2009), this allocation cushions your portfolio without forcing you to panic-sell real estate
During inflationary periods, it participates in upside while protecting from currency debasement
In 2008, the financial crisis crushed stocks and real estate. Gold went from $900 to $700 (small dip), then soared to $1,900+. Investors with 10% in gold weren’t worried—they could weather the storm. Investors with 100% stocks were liquidating at the bottom.
Action Steps:
Start with 1-2 ounces of gold and 10-20 ounces of silver as your “core position”
Dollar-cost average over 12 months (buy monthly, not all at once)
Use your home safe for storage (no counterparty risk)
Treat dips as buying opportunities (not panic moments)
With technological advancements, you don’t have to order DVDs ( yes, I am that old) and attend many seminars just to get familiar with the process of real estate investing. You can now have an online mentor :)
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