Our guest today helped me launch my latest book last year…
…and helped countless business owners promote their businesses successfully.
Robbie Samuels is a TEDx speaker, Harvard Business Review contributor, and author of four books, including Launch Your Book: An Entrepreneur’s Guide to Reviews and Driving Revenue. He helps clients like Lois Kramer land bulk book deals and speaking gigs.
Writing the book looks like the biggest task and hurdle to overcome.
While books have been labeled as outdated, a thing of the past, no longer relevant in the information age, anybody who wants to tell a story, show credibility, recall events, or get credibility is doing it, at least in some part, by writing a book.
So, no, books are not out, and they probably never will be. Will more transition to Kindle, and audiobooks, and maybe in the Age of Sustainable Abundance, our robots will read them to us in multiple character voices perfectly.
Books are here to stay.
That means any author needs help when the book is getting ready to launch. That’s what Robbie has built his system around.
If you’re interested in building launch teams into revenue machines without spending on fancy ads, you’ll definitely get A LOT out of this 33-minute interview.
- Axel
This episode is all about entrepreneurship and strategic marketing- Enjoy!
Know what Type of Business suits you first at https://quiz.franchisewithbob.com/rg - and COPY THE RIGHT BUSINESS FOR YOU!
Thanks Franchise with Bob for sponsoring this episode!
Quick links to…
Episode Action Plans - where we prepared simple action plans that get you ahead of the 99% of listeners
Episode Highlights - skip to segments in the podcast that resonate with your season right now
Don’t miss our latest episode on YouTube
Episode Highlights Robbie Samuel & Axel:
[00:00:00.00-00:09:47.21] ROI from Day One
[00:09:48.00-00:23:00.13] More strategic opportunities
[00:23:01.02-00:29:00.02] Start Small, Sell Smart:
[00:29:01.06-00:32:46.13] Coaches Need Coaches: Spotting Blind Spots and Next Steps
Special Mentions:
Arnold Schwarzenegger, actor, investor, and autobiographer
Books: Launch Your Book: An Entrepreneur’s Guide to Reviews and Drive Revenue (Robbie Samuels); Small List, Big Results (Robbie Samuels); Book More Business: Make More Money Speaking (Lois Kramer)
Harvard Business Review; TEDx
Episode Deep Dive and Action Steps
We don’t waste each golden nugget - we selected 4 simple action plans that you can do right now to grow your financial sense.
1. Books Are Your Credibility Superpower
Robbie’s books opened doors to TEDx, Harvard Business review (HBR), and high-ticket coaching—proving expertise sells itself.
“A book bestows instant authority. Stages pick authors over non-authors every time.”
Action Item: Outline your book idea today. Copy-paste this prompt for a head start: “Act as a book outline expert. Based on my expertise in [your topic, e.g., real estate investing], generate a 10-chapter structure with key takeaways, target audience insights, and 3 monetization ideas tied to the book.”
If you need more guidance, Robbie offers a 30-minute complimentary call. I don’t get anything from referrals, but if you need an introduction, I’m happy to connect you to Robbie.
2. Network First, Sell Second
Robbie grew his empire by engaging his circle—piloting offers and mapping customer journeys for clients like Stacy Larson, who hit revenue goals early.
“Leverage your existing network before chasing strangers. It’s the fastest path to clients.”
Action Item: Here is what we initially did:
Analyze your network
Rank referrers who you believe will refer you
List just 20 with personalized outreach scripts to pitch a collaboration
3. Embrace Multi-Passionate Entrepreneurship
Robbie juggles coaching, producing, and launching as interconnected tools in one holistic brand.
“Clients hire me, not a single service. Each skill amplifies the others.”
Action Item: Audit your skills for synergies. Try this prompt: “As a business strategist, audit my skills [list 3-5, e.g., podcasting, investing advice, writing]. Identify 3 multi-stream synergies, including offer bundles and cross-promotion ideas to boost revenue by 20%.”
By the way, although education through raw experience beats theory, I always wished I had a mentor when I started in the investing game. I had a lot of trial and error just to connect with the right providers or partners that I know now.
With technological advancements, you don’t have to order DVDs ( yes, I am that old) and attend many seminars just to get familiar with the process of real estate investing. You can now have an online mentor :)
Bonus Action Item: You can start learning my strategy by simply subscribing to our newsletter
Or you can call me directly.
PS: list down your questions before our call (better yet, note them on the form) so we can have a value-added strategy call when we meet - see you!
Give me just a minute…
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